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What is employee experience? | Sage Advice UK

Employee experience isn’t a perk or a programme.

It’s what work feels like for your people, day after day.

HR teams know how much the employee experience matters.

The problem for many HR teams is finding enough time to shape it when admin and process work take up so much of the week.

Sage’s HR and Payroll Leaders’ Report, based on research with 1,000 HR and people professionals across the UK, Ireland, and South Africa, shows the scale of the challenge.

61% of HR leaders spend 10 or more hours a week on administration and paperwork, compared with just 30% who spend that long supporting employees.

What’s more, 89% say they face challenges with resource and capacity.

Despite these challenges, HR is still making time for culture: 67% already spend significant time creating an inclusive, engaging workplace.

However, what’s in short supply is the capacity to do more.

The good news is that some of that time can be reclaimed.

And you don’t need to overhaul your entire HR function to start.

In this article, you’ll learn what employee experience is, why it matters to business performance, what’s getting in the way, and how to build a practical plan for improving it.

Key takeaways

  • Employee experience is a business capability, not a perk: it covers everything a person encounters at work, from onboarding and pay accuracy to how their manager supports them day to day.
  • Culture is already high on HR’s agenda: 67% of HR leaders already spend significant time on culture and inclusion.
  • Capacity is the real constraint: 89% face challenges with resource and capacity, and 77% spend a lot of time maintaining records, contracts, and policies.
  • Admin takes a disproportionate share of HR’s time: 61% of HR leaders spend 10 or more hours a week on admin and paperwork, while 30% spend that long supporting employees.
  • Technology frees time for people: among businesses using modern HR technology, 82% say it reduces admin and frees time for strategic work while 77% say it significantly improves employee experience.

Here’s what we’ll cover:

What is employee experience?

Employee experience is everything a person encounters throughout their time working for you.

It starts during the recruitment process, before they’re even technically an employee, and continues through the day-to-day experience of working for your organisation.

How they’re onboarded, whether their pay arrives correctly, how easily they can book leave, and how their manager responds when they raise a problem all contribute to that experience.

In turn, their experience shapes their engagement.

If people feel valued and able to do their jobs without unnecessary friction, they’re more likely to feel engaged.

Those everyday operational moments matter more than you might think.

88% of HR leaders say accurate and timely payroll processes are critical to employee satisfaction and trust.

A payslip with an error, or a form that takes 4 emails to process, can affect how someone feels about working for you just as much as a wellbeing programme.

That’s why employee experience can’t be separated from HR’s day-to-day work.

HR touches almost every stage of the employee journey, giving it a major influence over how your culture feels in practice.

Why employee experience matters to your business?

The HR and Payroll Leaders’ Report puts it plainly: when people thrive, business thrives.

Employee experience affects much more than how people feel about coming to work.

It can influence some of the issues HR and business leaders are already trying to solve:

  • Retention: 66% of HR leaders say attracting and retaining people with critical skills is a current challenge. Given the current organisational skills gap, creating an experience that gives good people reasons to stay has become even more important.
  • Wellbeing: 65% cite low morale, burnout, or employee wellbeing issues as a current challenge. A great employee experience can help you address the conditions that contribute to those problems.
  • Trust and satisfaction: 88% say accurate and timely payroll processes are a critical driver of employee satisfaction and trust. Employee experience isn’t just about culture initiatives. Basic processes matter too.
  • Business value: 87% agree that when HR and payroll work well together, it creates measurable value for the business.

Employee experience has a clear business impact.

The challenge for HR is translating that impact into terms leadership recognises.

Why HR is struggling to deliver a better employee experience

The biggest barrier is capacity.

77% of HR leaders spend a lot of time maintaining accurate records, contracts, and policies, while 75% say the same about compliance.

And 89% face challenges with resource and capacity.

That pressure is clear when you look at how HR spends its week.

69% of HR leaders spend 10 or more hours a week on processes, while 61% spend that long on administration and paperwork.

Just 30% spend 10 or more hours supporting employees.

Ask where they’d like to spend their time and the picture changes.

58% would like to spend 10 or more hours a week on strategy, 50% on technology and AI, and 37% supporting employees.

By comparison, just 31% want to spend that much time on processes and 24% on admin.

The pattern is clear: HR leaders want to shift more of their time away from process and admin work and towards strategy, technology, and people.

That matters for employee experience.

When operational work consumes so much capacity, there’s less room for the work that directly shapes it, from stronger onboarding to meaningful check-ins and spotting signs of disengagement early.

The pressure affects HR teams too. HR workload challenges are now the norm, according to our research: 71% say their workload has increased compared with last year, while 52% feel a sense of burnout in their current role.

“ I would automate routine HR tasks, thereby creating more time for strategic and human activities.

HR director, technology sector, Ireland

How to improve employee experience

The first step in any successful employee experience strategy is freeing up more time to focus on your people.

1.  Automate repetitive admin

Start by checking what your existing tools can already do before you think about buying something new.

Features such as email filters, saved templates, automated reporting, and workflow automation can all reduce repetitive manual work.

What’s more, HR automation and AI in HR tools can also help speed up the process of completing routine tasks.

Pick one recurring task to start with.

Look for work that follows the same steps each time, such as routine data entry, reporting, or simple employee requests.

Automating even one process can begin to free up more time for people-focused work.

Practical actions:

  • List the 5 repetitive tasks that take up most of your time each month.
  • Check which ones your existing systems can automate or simplify.
  • Choose 1 to automate this month and track how much time you save.

2.  Streamline routine processes

Not everything needs to be automated.

Some routine work can be handled more efficiently, or even delegated to someone else.

Tasks such as scheduling or answering basic policy questions don’t always need senior HR involvement.

Where appropriate, redistribute them across the team so experienced HR staff have more time for work that needs their judgement, such as coaching or conflict resolution.

It also helps to protect dedicated time for admin.

Rather than switching constantly between paperwork and people-focused work, batch routine tasks into set blocks during the week.

Practical actions:

  • Set specific times for routine admin rather than handling it throughout the day.
  • List routine tasks that don’t need senior HR involvement.
  • Give employees and managers self-service options for simple HR requests.

3.  Build manager capability

Employees experience much of working life through their manager, so managers have a big influence on how work feels day to day.

HR can help by giving them practical tools they can actually use.

That might mean a simple structure for 1-to-1s, clear guidance on when to raise a wellbeing concern, or enough policy knowledge to answer common questions without sending everything back to HR.

This supports employees and takes pressure off your team at the same time.

Managers can deal with more day-to-day issues themselves, while HR has more time to focus on work that needs specialist input.

Learning how to choose managers who can get the most from their teams is essential for improving employee experience.

Practical actions:

  • Give managers a simple template for regular 1-to-1 conversations.
  • Build 1 wellbeing check-in into the monthly management rhythm.
  • Create a short FAQ for the policy questions managers hear most often.

4.  Make engagement part of the routine

Employee experience improves through consistent action, not occasional initiatives.

The aim is to build regular opportunities to listen to employees, recognise good work, and respond to concerns into the way you already operate.

That doesn’t need to mean another major programme.

Keep feedback simple enough to collect and act on regularly.

A short quarterly pulse survey, for example, can help you spot changes between larger employee engagement and culture surveys.

Using the right employee engagement survey questions will help you gather actionable insights.

Practical actions:

  • Run a short quarterly pulse survey between larger engagement surveys.
  • Share what you’ve changed in response to employee feedback.
  • Use existing team meetings to recognise employee contributions.

How the right systems give you time back

Changing how you work can free up some capacity.

But the systems behind your HR processes matter too.

86% of HR leaders say investment in modern HR technology would have a significant impact on tackling their challenges.

And among businesses that have already invested, 82% say their technology reduces admin and frees time for strategic work, while 77% say it significantly improves the employee experience.

Connecting HR and payroll can help further by reducing the manual work involved in moving information between processes.

That matters when HR teams are already stretched for time.

The goal isn’t simply to automate more. It’s to spend less time on repetitive work and more time on the people and priorities that need your attention.

Turn insight into action

Improving employee experience starts with finding the hours to work on it.

Audit 1 week of your time.

Track what you actually do, then sort each activity into strategic, operational, and administrative work.

Soon, it will be pretty clear where you spend most of your time, and what you should take off your list moving forward.

To make lasting improvements, you’ll need to build HR strategy from business strategy and understand how to create an HR strategy that supports your goals.

Want to find out more?

Download the employee experience infographic for a practical guide you can share with your team.

Frequently asked questions about the employee experience

What is employee experience?

nisation from:

  • recruitment and onboarding to payroll,
  • manager interactions,
  • development,
  • and day-to-day HR processes.

These experiences shape how people feel about working for you.

What is the difference between employee experience and employee engagement?

Employee experience is what happens to people at work.

Employee engagement describes how connected, motivated, and committed they feel as a result.

Improving everyday experiences can therefore help create the conditions for stronger engagement.

Why is employee experience important?

and can influence:

  • retention,
  • wellbeing,
  • trust,
  • and engagement.

When employees have a better day-to-day experience, they’re more likely to feel valued and supported.

How can HR improve the employee experience?

Start by freeing up more time for people-focused work.

Look for repetitive admin you can automate, streamline routine processes, give managers practical support, and create regular opportunities to gather and act on employee feedback.

Consider developing a human-centric employee value proposition to strengthen your approach.

How can HR technology improve employee experience?

HR technology can reduce repetitive admin and give HR teams more time for higher-value work.

Among businesses in Sage’s research that have invested in modern HR systems:

  • 82% say the technology reduces admin and frees time for strategic work,
  • while 77% say it significantly improves employee experience.

Understanding HR strategies for the future of work can help you make the most of these investments.

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Client data and AI: A security guide for accountancy practices

Key takeaways

  • Data security is the most cited AI implementation challenge in the profession, named by 62% of accountants in AccountingWEB’s research, produced in association with Sage.
  • Asked for their single biggest concern, accountants put accuracy and hallucinations first at 29%, with data security second at around 22%.
  • Around half of accountants using external AI tools use them to research tax rules, which carries a confidentiality risk and an accuracy risk at the same time.
  • A one-page data-handling policy that people actually follow protects you far better than a comprehensive one nobody reads.

Every practice holds information that people would rather not lose control of.

Payroll data, bank details, unfiled figures, disputes with HMRC, and plans that have not been announced yet… Accountancy and bookkeeping are more burdened with personally identifiable data than nearly any other profession.

So it is no surprise that data security tops the list of AI implementation challenges. In the AccountingWEB report State of the nation: AI in accountancy and bookkeeping, produced in association with Sage, 62% of respondents named it, putting it ahead of a lack of skilled personnel at 48%.

The encouraging part is that this is a procedural problem with a procedural answer.

Work through the checklist below and data security stops being the thing blocking your AI decision. It becomes the thing that makes your decision defensible.

Here’s what we discuss:

Why data security tops the list of AI barriers

At 62%, data security is the most frequently cited implementation challenge in the profession. It sits ahead of the skills shortage and ahead of cost.

There is a nuance worth noticing, though.

When the same research asked respondents for their single biggest concern about the rise of AI, a lack of accuracy and hallucinations came first at 29%, with data security second at around 22%.

Both findings are true and they measure different things. Security is the barrier accountants name when they think about implementation. Accuracy is the fear that keeps them up at night.

That distinction is useful, because the two risks have different remedies.

Accuracy is managed through review processes and human sign-off. Security is managed through tool selection, contracts, and daily habits.

This guide covers the second.

The underlying obligation has not changed. Your duty of confidentiality contains no technology exemption, and UK GDPR applies to personal data whether it sits in a filing cabinet or a chat window.

What accounting data should never enter a general LLM

Start with a clear prohibited list, written down and shared with everyone.

As a baseline, none of the following should be pasted into a general consumer AI tool:

  • Client names alongside any financial detail
  • National Insurance numbers, UTRs, bank details, and payroll records
  • Anything covered by legal professional privilege or a specific confidentiality undertaking
  • Unpublished results, valuations, or price-sensitive information
  • HMRC correspondence containing client identifiers
  • Anything you would hesitate to email to a third party you had never met

The habit that makes this workable is redaction before pasting.

Ask about the scenario rather than the client. A question on the VAT treatment of a mixed supply does not need your client’s name, turnover, or reference numbers to be answered well.

This matters more than it might seem, because of where external tools are actually being used.

In the research, around half of those using AI outside their core accounting software use it to research tax rules or other technical knowledge, and just under half use it to draft client emails and content.

Both of those uses invite people to paste in real client facts without thinking about it.

Premium and non-training settings, explained

Free consumer tiers commonly use your inputs to improve their models by default.

Paid business and enterprise tiers usually do not, and they typically add retention controls, data residency options, and administrator visibility.

Establish all of the following before anyone in your practice types anything sensitive:

  • Is the training exclusion contractual, or a toggle in settings that a user could switch back?
  • How long are inputs retained, and can you set that to zero or near zero?
  • Where is data processed and stored, and can you demand a specific region, e.g. EU vs US?
  • Is there a data processing agreement, and does it name every sub-processor?
  • Which underlying model providers sit beneath the tool, and what are their terms?
  • Are conversations subject to human review for safety or quality purposes?

Get those answers from the contract rather than the FAQ page.

A marketing page can be rewritten overnight without anyone telling you. A data processing agreement cannot.

Two routes into AI carry different risk profiles, and most practices end up using both.

Embedded AI lives inside software you already use and have already assessed. Client data stays within a system you have contracted for, and the supplier is one you have a relationship with.

The trade-off is narrower capability, since the features are built for defined accounting tasks. Around two-thirds of accountants believe their core software already includes AI of this kind.

External tools are general models and standalone products. The capability is broader and often better at open-ended work, but you are adding a new processor, a new data flow, and a new contract to your risk register.

A workable rule of thumb: use embedded tools for anything that touches client records, and reserve external tools for generic drafting, structuring, and thinking, with identifiers stripped before anything is pasted.

When a task genuinely needs an external tool and real client data, that is the moment for a proper procurement conversation rather than a personal subscription paid for on someone’s card.

Here are a good set of questions to ask before trying-out the software, rather than after it.

  • Who is the legal entity behind the product, where is it based, and how long has it operated?
  • Is there a data processing agreement, and does it list sub-processors by name?
  • Are your inputs used for training, and will they confirm that in writing?
  • Where is data stored and processed, and is there a UK or EU option?
  • What are the retention and deletion policies, and can you export and delete everything on demand?
  • Do they hold SOC 2 Type II, ISO 27001, or Cyber Essentials Plus?
  • Does the product support single sign-on and role-based access?
  • What happens to your data if the company is acquired or ceases trading?
  • Has there been a security incident, and how was it disclosed?

Two further steps that practices routinely skip: Tell your professional indemnity insurer what you are planning, because some policies now ask about AI use at renewal. And check whether your engagement letters need a clause added before you begin rather than after.

Documenting your approach for clients and regulators

A written policy protects you twice.

It gives your team a clear line to work to, and it gives you something to show when a client, an insurer, or a professional body asks.

One page covers it. Here are some suggestions as to what you might include:

  • The list of approved tools, and the tier or settings each must be used on
  • The prohibited data list from earlier in this guide
  • Who can approve a new tool, and what evidence they need first
  • How often the list is reviewed, and by whom
  • What you tell clients, and where that appears
  • What happens if data goes somewhere it should not, and who is told within what timeframe

Keep it short enough that people read it. A one-page policy that is followed protects you considerably better than a fifteen-page policy sitting unread in a shared drive.

For clients, a short paragraph in your engagement letter and a page on your website will usually be enough.

Say what you use AI for, say what you do not use it for, say what happens to their data, and say that a qualified person reviews the work. Clients rarely want more detail than that. They want to know somebody is in charge.

Final thoughts

Data security is the most cited barrier to AI in the profession, and it has earned that position. It is also the barrier most amenable to being solved by an afternoon of deliberate work.

The practices that get this right do not have better technology than everyone else. They have a written list of what may go where, a habit of stripping identifiers before pasting, and one person whose job it is to approve new tools. None of that requires budget or specialist expertise.

Here is the takeaway: Decide your prohibited data list this week and circulate it. Move anything touching client records onto embedded tools inside software you have already assessed. Get training exclusions in the contract rather than the settings menu. Write one page describing your approach, and put a short version in front of clients before they think to ask.

Do that, and the 62% barrier turns into a competitive position.

Very few practices can currently answer a client who asks what happens to their data. You can be one of them.

Read below—State of the nation: AI in accountancy and bookkeeping, produced by AccountingWEB in association with Sage

Frequently asked questions

Can accountants use AI chatbots to discuss client data and issues?

Not with identifiable client data on a standard consumer tier, where inputs may be used for model training by default. Client names alongside financial detail, National Insurance numbers, UTRs, bank details, and payroll records should not be entered. Accountants can use general AI tools safely for generic technical questions and drafting, provided identifying details are stripped out first. For work involving real client records, use AI embedded in accounting software you have already assessed, or a paid business tier with contractual training exclusions and a data processing agreement in place.

What is the biggest data security risk when accountants use AI?

The most common risk is not a breach at the AI provider. It is staff pasting identifiable client information into free consumer tools during ordinary work, particularly when researching tax rules or drafting client emails, which research shows are the two most common uses of external AI tools in practice. The remedy is a written prohibited data list, a habit of redacting before pasting, and a short approved tools list everyone knows about.

Does paying for an AI subscription stop my data being used for training?

Usually, but verify it rather than assume it. Paid business and enterprise tiers commonly exclude customer inputs from model training and add retention controls and data residency options. Confirm whether the exclusion is contractual or a settings toggle a user could reverse, check the retention period, and obtain a data processing agreement that names sub-processors. Rely on the contract rather than the marketing page, since published terms can change without notice.

Is AI built into accounting software safer than an external tool?

Generally yes, for work involving client records. Embedded AI operates inside a system you have already contracted for and assessed, so no new processor or data flow is introduced. External tools offer broader capability but add a supplier, a contract, and a route for data to leave your assessed environment. A practical approach is to use embedded tools for anything touching client data, and external tools for generic drafting and research with identifiers removed.

Do accountants need a written AI policy?

A written policy is not universally mandated, but it is strongly advisable and increasingly expected by insurers, clients, and professional bodies. One page is enough. Cover your approved tools and required settings, the data types that must never be entered, who approves new tools, how often the list is reviewed, what clients are told, and what happens if data is exposed. A short policy people follow offers far more protection than a long one nobody reads.

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In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.

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