Are you ready when it matters most?

“Champions are built in the off-season.”

At the Ladies Professional Golf Association, that idea applies as much to finance professionals as it does to the athletes on the course.

It’s a global organisation in a period of rapid growth, at a moment when women’s sport is gaining long-overdue momentum.

Today, the LPGA operates across more than a dozen countries, stages dozens of tournaments each year, supports elite athletes, and invests in girls at every stage of the game.

The trajectory is clear: bigger stage, broader reach, and rising expectations.

With that comes higher stakes, and far less room for guesswork.

Behind every event are thousands of moving parts, each with their own time pressures and trade-offs.

Long before tournament week, performance is shaped by preparation. By anticipating pressure and understanding risk with the support of Sage, CFO Mary Salter’s team ensures leaders have the vital information they need to act when decisions cannot wait.

In this video, she shares what “the off-season” really looks like — how preparation shows up in her leadership, why data is central to high performance, and what it takes to build an organisation that’s financially ready long before the spotlight arrives.