Driving Mentorship with Mike Fiorito

Success in the automotive aftermarket often stems from humble beginnings and a deep understanding of the industry. Mike Fiorito, the current Director of KYB Americas, exemplifies this journey. His career in the aftermarket began unexpectedly when he took a job as a production and inventory controller at Edelman after graduating from college. Although his background was in marketing, this role provided him with invaluable insights into the industry, starting from the factory floor.

However, Fiorito’s introduction to the automotive world started even earlier, at the age of 15, working at a car wash. The job taught him important life lessons, such as the importance of doing things right the first time and understanding the details of the task at hand—lessons that would stick with him throughout his career.

After gaining extensive experience at Edelman, Fiorito transitioned to Brake Parts Inc., where he spent 17 years, moving through various roles from sales to vice president. This period was instrumental in honing his skills in product management, marketing, and executive leadership, Fiorito said.

When KYB presented an opportunity, Fiorito was initially unsure, but was encouraged by industry peers to take on the challenge. Over time, he assumed the role of Director, leading the company with a focus on product integrity and industry education. Under his leadership, KYB has distinguished itself in a competitive market by offering precisely engineered products tailored to specific vehicles, emphasizing their commitment to quality over quantity.

Fiorito’s career also reflects the value of mentorship, having been guided by several mentors throughout his journey. He now prioritizes mentoring the next generation, ensuring that they gain a comprehensive understanding of the industry, much like he did.

Episode Overview

• Fiorito explains his career path (1:16)
• Fiorito mentions the importance of mentorship (5:25)
• How does KYB differentiate itself in a crowded market? (7:59)
• KYB and sustainability (11:42)
• Lightning Round (15:19)