In this episode of “Talking Shop with Shop Owner,” Kyle Price, Senior Product Manager at Monroe Shocks, explains about the transition from winter to spring and the importance of shocks, suspensions, safety and ride control consideration.
Price highlights the impact of winter conditions on vehicles, emphasizing the need for drivers to care for their suspension systems. “With rising prices, vehicle owners are holding onto their cars longer, making suspension maintenance crucial. They want to make sure that their suspensions – shocks, struts, coil springs – are working the way that they should after enduring lifetime of cold and salt during winters.”
“We’re trying to publish a lot of training and education. The Restore line is designed for the general population; the everyday driver who is looking for performance and a product that’s going to keep their vehicle running, at a level that they can afford.” Shocks, suspensions, safety and ride control conversations are key.
Symptoms Customers Will Notice
According to Price, there are several key symptoms that bring customers into shops, including noise and ride quality. “Shop owners need to consider vehicle mileage, and have dialogue with customers about their driving habits to recommend suitable options. The suspension system is critical to the safety and the comfort of your customers’ rides, and safety is always top of mind,” he says.
This dialogue presents an opportunity for shop owners to have a conversation with their customers to open their eyes to options that are right for their needs. Monroe’s new product line, Monroe Restore, was developed to meet the needs of everyday drivers seeking performance at an affordable price.
Price says different options may, in fact, be right for different drivers’ needs and encourages shop owners and technicians to explore the Monroe website for training and conversation points to guide customers. He also recommends visting the Garage Gurus for expert training that can be tailored to individual shop needs.
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